Digital Signage is now a common sight in modern dining
establishments. Diners now expect, and it is a norm, to see these amazing
displays in restaurants from quick serve to casual and fine dining. But, the
most interesting thing is that most clients do not observe that the use of
digital signage in the restaurant industry is not just limited to digital menu boards. In fact, digital menu boards are just a part of the whole value
proposition of digital signage in the restaurant industry.
Nutritional
Information
Most restaurant operators are already aware that new FDA menu labeling regulation under Obamacare requires restaurants and other related
retail food establishments that are offering same menu items at different
locations under the same brand name must provide calorie (or nutritional
information) to their customers for each of the menu items. This means that traditional
menu boards are essentially going to be obsolete as the December 2015 deadline
to comply with menu labeling law is fast approaching. After that, it will be
necessary to keep menu bring up-to-date to ensure the correct labeling of
calorie count as the regulations inevitably change. Digital menu boards make it
very easy to display nutritional information as required, and keep up with the
changing regulations and comply with them.
Employee Training
Many restaurant owners and managers are regularly finding
new ways to make use of these digital menu boards after normal business hours.
Some restaurant chains are using their vast network of in-house digital signage
for making regular announcements, employee training and other corporate
messaging. This proves the worth of having digital signage in the restaurant,
serving the customers as well as the employees.
Entertainment
Restaurants of all kinds are known to be very particular
about creating the desired atmosphere, little tweaks to music, lighting, color
scheme and even room temperature; in effort to create an environment that their
clients love. These days, digital signage is being used for the same purpose.
In some cases a series of screens are used throughout the restaurant to set the
mood. These screens may display different kinds of content depending on the
time of day. Like a casual, upbeat feel during day and in the evening consumers
are tempted by a series of full-motion clips promoting specialty cocktails. This
ever changing ability of the restaurants to change moods throughout the day
enables the managers to create a different mood that suits their clients perfectly.
This proves that multi-functionality is the key
to success of digital signage in restaurant industry. This is something that
all restaurant owners should be aware of when designing and deploying digital
signage.
